| As quickly as traditional medicines lose their followers,
complementary medicines have increased in popularity. Partly because
many people are looking for alternatives to the traditional pharmaceutical
approach and partly due to the negative publicity that many new, promising
drugs have gained. As well, some users of traditional therapies
are looking for safe complements to their current medication regimens
instead of using polypharmacy as an option.
Whatever the rationale, complementary alternative medicines have gained
in popularity, which has therefore encouraged manufacturers to increase
their product quality and variety. The choices available today
to consumers for high quality plant based medicines is huge and this trend
is likely to continue as new technologies are used to isolate, extract and
formulate "standardized" natural product medicines.
As a result, we have tried to keep up by offering a selection of herbal
and homeopathic medicines, as well as nutritional products and
that unique category that has come to be known as
nutraceuticals. |